One platform to rule them all..

I often hear no one can beat facebook as a social network or linkedin for professional networking or twitter for short messages. I hear it from individuals who are either risk adverse, cannot look to the future, prefer one standardized model or have agenda. Or even worse have forgot recent history.

So for the quickstarts..

Human nature

Ok you want more context = IBM or Blackberry or Microsoft or AOL (for US readers)

There we are done, seriously… ok for those still in need of caffeine or a sleep pill.. here is the longer version.

“Monopolies last as long as consumers buys from them”

I wonder if there was a time in Rome where they thought that they were invincible?

Wasn’t there also a time when most IT managers were trying to force the uniform system setup throughout their whole organisations you know Microsoft Windows and Dell or HP. Maybe you got a pass if you were part of the creative people tribe e.g. artist, designers and maybe even occasionally marketing.

For a time Microsoft was a monopoly, recognised by the whole planet, except the America Government (those tax dollars were just too important).  Even Blackberries (er crack berries or the best whip a slave driver could develop) owned the market.

So how did it work out for Microsoft and Blackberry?

“Ease of use wins and device shifting is a great opportunity for all”

But it was users, not economists, or Angels or VCs who defined the next step; because amazing people from Apple and Google came up with something easier to use. And maybe people were ready for a change.

Apple and Google took the initiative as we moved from one platform to the next. It was users who revolted with their iphones? And now their ipads? And now Andriod based er everything..

So quick side trip – future device shifts yet to take hold include:

  1. augmented reality,
  2. using your X Box Kinect to do office work maybe with a 3D TV screen,
  3. the use of contact lenses or sunglasses to be our computer screens,
  4. Virtual Reality and there will be a few shifts in between.

“Distribute your consumer power”

In a past life as a political campaigner I would often hear people who voted for one political party at a national level would vote differently at a local level.  When I asked why, the number one reason was “I don’t want either political party to have too much power.”

Do we consume the same as we vote?  Are consumers savvy enough to ensure that they have a competitive market by buying from different companies to ensure one does not take over the world and we end up living in the Robo Cop, Aliens, Cyber punk or maybe even Shadowrun world.  For you non sci fi lovers I am referring to a world where corporations have more power than government (hmm is that not now), most first world countries are run by VERY conservative (ok to be fair fascist) governments (ummm) and the corporations are armed with private military forces (phew this has not happened yet).

So for some humans we care from where we consume, for the majority I guess not, until its too late.

“Rebellion is part of us all”

There are always enough people who do not want their freedom to be taken away from them. Thinking you have a choice may be enough for some humans.  I think also some humans will always take the anti-ethnomethodolgy approach e.g. they will take the current behaviours/methods and choose to do the opposite or severely different approach. Because we don’t all think or feel alike. Need proof become a parent and raise a teenager.

We don’t want to all conform. We don’t want all to live in the same infrastructure.  Past infrastructures were harder to change than they are now. More places will be built so we can talk to whom we want to talk and in the manner that we prefer.

“We don’t all talk the same language”

The big wheel keeps turning and we are raised with different cultural inputs or TV, Music and Films.  For each of us, our understanding of the planet is different.  The way we express our needs and wants changes with each generation. And that is before you even bring national culture and languages.

“Alignment of values, it’s more than ethics or the environment”

We often hire for aptitude but fire attitude.  I wonder if this can applied to companies we choose to work with..  While saving me time and making things easy, may drive me onto your platform but will I stay if there is another company with a closer value alignment e.g. facebook and privacy vs. Diaspora.  Would you prefer to work for a boss who helps you grow or one keeps you in ‘your place’.

“Specificity or Narrowcast vs. Broadcast is it inevitable?”

A bit like what has happened in TV and its movement from few channels too many and very specific. Or once upon a time there was just soap, than there was soap with rose petals, now there is soap for different parts of your body!

“Change will happen whether it’s through evolution or revolution”

I think all communities whether a nation, a business or a sports team change.

In healthy democracies we see change the cycle maybe 18 years or 9/10, but it happens.  The luckiest leaders are the ones where their party just missed it in the last election and than you see a landslide the next time round. They have the ability to change more.

I believe that communities don’t die per se but they continually evolve, and if they don’t a revolution will occur. Online ones are no different.

The end, well nearly..

So not all of these apply to all humans but I think enough apply to most humans.

So big platforms like Facebook, Twitter, Linkedin will continue to exist until someone finds an easier or better way to do the same thing or maybe the market will be re-segmented time and time again and we will have many smaller communities

Come on you have seen what happens when one ring controls all the others.. its not good.. just ask Frodo

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About Eric Brooke

I’m deeply curious, love to learn, insightful about people and their psychological makeup, deft at communication, excel at networking, deeply tech-savvy and relish growing others through education and leadership. I am a developer, marketeer, gamer, lover of water slides and ice cream :-)

Posted on 8 June , 2011, in Future, Marketing, Psychology, Social Media, Startup, Technology, Trends and tagged , , , , . Bookmark the permalink. Leave a comment.

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